British welterweight boxer Conor Benn was appointed as a Reebok ambassador to launch their new mens fitness range and apparel. Our role was to activate the launch of this partnership to key influencers at the world famous Fitzroy gym in London.
The idea was the invite 25 key influencers from bloggers to journalists to take part in a training session with Conor Benn.
As part of the launch, we created personalised bags, bout posters, training kits and name boards to all attendees - a great momento of the evening to share online and to spread the word.
The mens fitness range was then distributed through 50 DW stores and Reebok standalone stores where we activated the story through windows and instore launch zones. Premium windows included key visual assets of Conor combined with gym memorabilia aswell as Conor branded punch bags to complete the presentation.
