As part of a larger retail activation platform for Jack Daniel's travel retail, we created a coffee table book called 'Long way from home'. The idea being that when sat in the Jack Daniel's lounge you could reflect on where you were in the world and the journey you've made. We illustrated the journey from Jack Daniel's via aerial photogtaphy in Tennessee across the US, Europe and to its destination in the the UAE. This was aimed to illustrate the story that every drop of Jack Daniel's is made in one place on Earth and travels by sea and air to get to where you are on the planet.
The cover of the book was to be handmade in wood, engraved with the Long way from home logo. All the leaves were thread and sewn to create a totally unique crafted book, which would communicate another thread to the Jack Daniel's brand.
